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Instagram for Business 1 week ago @instagramforbusiness

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Telling stories outside the box. The Webby winning series 60 Second Docs (@60SecDocs) takes a look into the world's most interesting and unusual characters. Optimized for Instagram, the series's perfect length captures audiences attention instantly and provides a substantive story that drives further conversation. “Utilizing new formats and features on Instagram can make a huge impact,” says the series' spokesperson. “We started releasing episodes in the IGTV format 9 months ago, and since then have garnered over 116M video views on IGTV alone, with our page also up 181% in followers growth. Mastering vertical formats are important to connecting with a mobile audience.” 📷 by @60secdocs #igbusinessspotlight #webbys


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